How to Place Business Ads

That Get Noticed!

There are a few important items to remember when placing an ad online:

• Only place business ads on websites that have more than a couple ads,  there is a reason not to advertise on websites with very few ads.  The reason being they usually cannot be found via any type of web search,  there are many local advertising resources that will try to charge you because they may either place an ad in a local paper or they may even have advertising on the television, radio or even advertising on the highways or local roads.  The only way you should pay for advertising on any website is if it has rankings online, let’s face it most people will not even remember the other advertising long term or for that matter even short term so why waste your time or money.
• I have seen many papers or even local companies that charge a monthly fees to advertise your business for either coupons or ad space on their websites and the only way you can find them is if you know the businesses name, so you really need to think about that type of advertising.  Stop and think for one minute how many people do you really think have ever heard of your business outside of your local area and if you are in a large city really how many people even know you exist.  You are correct if your answer is hardly any, so why pay those hard earned dollar to someone who did a sales pitch in front of you.  Understand a little bit about advertising online can save you some money and make you money.  Of course there are some people that might come to your door with an opportunity that really is a good deal, you should have them show you their rankings so that you can understand what they are saying.  Unfortunately most people do not want to take the time to understand and will just pay the smooth talker as to taking the time to learn.
• Learn to advertise using keywords relevant to your business, of course you can incorporate your business name also but only at the end of the title as the beginning is the most important space.

 Advertising Online and Placing Business Ads

Let us now move on to advertising online and placing business ads that will get noticed, follow these important step and your business can make money for your online and offline business:

1. Always remember the “Title” of the ad is very important so make sure that you make this important relative keywords for your business. Never make a title like this:

Example:   Joe’s Plumbing This is a waste of time but rather advertise it this way: Example:  Columbus, Ohio Plumbing – Commercial / Residential  use Joe’s Plumbing Our Advertising resource ranks high on all of the serps:  BuckeyeAds.com

• Now let’s move on to the body, it is important to remember to first incorporate the title at the beginning then skip a couple of lines.  If the website allows tags use <h1></h1> for the title.  On BuckeyeAds.com you can use tags in the YouTube Video area so feel free to use them either in place of the video or with the video
• It is important to understand that with most online advertising there are no text limits so good content is essential, advertising with only a few words is a waste of time if you want rankings.
• Go after 2 or 3 keywords per ads and incorporate those keywords several time in the ad, as alt tags in the images, h1, h2 and h3 tags should be properly used.
• Localize and regionalize your ad as ranking can easily be attained short term and thus start building a local business.
• Always make sure to add your phone number, shows you are not a scam.
• One ad that is properly done with good content is worth a thousand ads with no content, so do not waste your time advertising one line ads.

Important Features to Utilize

• Images, add images and make sure you use the alt tag, this should be your main keywords
• Videos, also an important part of your advertising to explain your products
• Social networks, make sure you add these links as it helps legitimize who you are, not a scammer

Use Premium Advertising and Get Noticed

A new service that we offer is premium advertising, with our premium advertising you get the whole ball of wax in addition one ad will rotate on our main page which will provide you maximum exposure.  The business ads that rotate can be updated whenever you choose so if you sell different products simply change the ad, these ads will rotate on our main page for 3 different preset time frames that you choose, either 30-60-90 or 365 days and the value is let’s say one of the best values online.  In most newspapers they will charge you more than we charge for the year just for one day,  so the exposure cannot be beat.  Most advertising online will cost about $50 bucks for a 1000 impressions, that is not clicks but views and in many cases you get no clicks.   On BuckeyeAds.com over the year you may get 100,000 impressions so I can guarantee that you will get many more clicks to your ad.  It is important though you take some time putting the ad together so you can get the click throughs to your website, do not take the value of online advertising lightly.  

View:  Advertising – Questions of Comments please feel free to contact me at 740-255-0852, Gary Golden

Free Business Advertising

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