21 Success Strategies of eBay Powersellers

The online auction giant - eBay - has exploded on the Internet scene. Currently boasting over 29 Million members, eBay is one of the most visible and far-reaching Internet companies in existence, with a large segment of the population either using the service, or at the very least, aware of it. Among the eBay sellers, there is a designation given to approximately 4% of the people. These are eBays "Powersellers", a group of sellers that is distinguished by the amount of volume they produce. The entry-level Powerseller, the Bronze level, does at least $2,000 a month in eBay sales, maintains a 99% positive feedback level and maintains their eBay account current. Higher award levels are granted at the $10,000 level, Silver level and at the $25,000 level. Gold level

What are some of the strategies and techniques that these Powersellers use

As someone who achieved Powerseller status a little over a year ago and continues to study other Powersellers, Ive compiled a listing of the 21 Success Strategies of eBay Powersellers.

Powersellers are serious - Powersellers treat their eBay business just like they would any other business. They are dead-serious about it. Look at any Powerseller operation and youll find organized systems and "assembly-line" techniques being used. While a Powerseller may not have invested thousands of dollars into her operation, she treats it as if she has.

Powersellers are focused - A Powerseller is focused on listing, packing and shipping, often on different days of the week. Their focus is as intense as that of a Corporate Executive or an Olympic athlete, because they are juggling various activities at the same time.

Powersellers are organized - The Powerseller is organized, otherwise they wouldnt make it to the level of Powerseller. Since Powersellers do a huge volume of listing, packing and shipping each month, they must develop processes to ensure that the items sold are delivered within a reasonable period of time and that customer satisfaction is always at the forefront.

Powersellers delegate - Powersellers delegate because they have to! Their volume dictates that they hire an assistant to do some of the more repetitive tasks that dont require the Powersellers attention. This way the Powerseller can focus on the important money-making tasks of product acquisition and marketing.

Powersellers use assembly line techniques - The Powerseller has developed smooth running systems to make sure that product fulfillment is accomplished as quickly and efficiently as possible. This may involve setting up a large 4 by 8 table with bubblewrap and packing materials at one end, products in the middle, and boxes, labels and packing tape at the far end.

Powersellers use Dutch auctions - Many Powersellers have graduated from selling one-of-a-kind knick-knacks found at yard sales and are now selling a volume of the same item through Dutch auctions. In a Dutch auction, a seller can place a large number of the same item up for sale. The bidders can bid on one or more of the item, but the highest bidders will be first in line to actually get or "win" the products they bid on. So there is a possibility that if someone bid too low, they might not get a product. A Powerseller uses Dutch auctions often because it is a huge time-saver. This is a true "assembly line" auction from start to finish. The packing and shipping goes a lot faster when the same item is being packed and shipped over and over again.

Powersellers do efficient work - Another trait of the Powerseller is that they are extremely efficient, knowing that time is money. A Dutch auction is a great example of this efficiency. In the same period of time that it takes to list one item, you are listing dozens, or even hundreds of items! This time-efficiency is a powerful way to leverage your time and profits.

Powersellers "Bulk List" their auctions - Bulk listing your auctions using a bulk listing software or auction management service will dramatically organize your time and allow your eBay operation to run a lot more smoothly. There are various options in this area, from eBays own "Mister Lister" to Blackthorne software to Andale, and Auction Watch auction management services, there are a lot of options for you to look into. These services allow you to list your auctions at your leisure and then schedule them to go live on a certain day and time. This saves you the hassle of having to list your auctions on the particular day that you want them to go up.

Powersellers use clearly focused photos - Powersellers have acquired their status by using clear photos or scans of the items they are selling and making sure that the photos show all flaws. In effect, along with all of the other skills they have acquired, they have also become semi-pro photographers! Many have built a "mini-studio" with optimum lighting and background, that is available at their beck and call for those quick shots when they need to e-mail an additional photo to a bidder. The Powerseller usually has both a Digital Camera for photographing 3-dimensional items and large items and also has a scanner for the paper items and flat items.

Powersellers use headlines with key words and no fluff - A Powerseller resists the temptation to use "fluff" words like "L@@K", "WOW" and "MUST SEE". Instead, the Powerseller uses descriptive words in the headline, realizing that the headline is the "ad for the ad". A Powerseller is also "search engine savvy", realizing that keywords in the headline are picked up by the eBay search engine. They are sure to load the headline with descriptive, key words that help the bidder determine if the item is what they are looking for and keeps out the "fluff".

Powersellers write thorough and detailed item descriptions - A Powerseller has achieved their level by maintaining a high ratio of positive feedback. This is primarily accomplished by having clear and accurate descriptions of the items so that the bidder can clearly "imagine" the item as if it were sitting in front of her. The art of writing a great item description involves an interesting mix of using "selling words" such as "beautiful", "fantastic", "intricately designed", "gorgeous", "spectacular", "powerful", "colorful", etc. along with describing the flaws in the item. A great description should entice the bidder to bid while at the same time providing full and complete disclosure of the items condition. Your test of whether you have a great description or not is if it answers the following two questions well:

Powersellers give "Benefit of the doubt" customer service - Customer service is such a cliched catchphrase in American Business today. In the eBay auction world, it is mandatory that you implement a very meticulous level of customer service. Powersellers have a clear reflection of their level of customer service in their feedback profile. One glance at any eBay sellers feedback profile and you have an instant snapshot of that individuals customer service rating. Imagine if regular "brick and mortar" stores had a feedback rating posted at the front door! This public feedback rating is both your best advertisement if you provide great customer service and can also be your downfall. if you dont A Powerseller is constantly aware of this "sign at the front door" and places a high priority on giving stellar customer service. I call it "Benefit of the doubt" customer service because even in those instances where the customer is clearly wrong, the Powerseller doesnt argue or get into an emotional "war of words", she simply refunds the money or reduces the shipping cost or sends an unexpected gift with the package. The Powerseller realizes that business and ego dont mix, they leave their ego on the table - they go on to build lifetime customer relationships.

Powersellers have their own websites - A Powerseller realizes that business conditions change. On the Internet, business conditions can change literally from quarter to quarter! Because of the transient and high-speed nature of change in the Internet business, the Powerseller realizes the value of having their own storefront on the Web. They have either built a website themselves or have had someone build a site for them. They have developed a following and a customer base through their eBay auctions that can help sustain them even if dramatic changes come about on their main selling venue. As eBay continues to evolve and change - applying restrictive and invasive policies - this will become more of a priority for all eBay sellers, not just Powersellers.

Powersellers make it easy for bidders to pay - By offering a variety of payment options, Powersellers make it easy for winning bidders to pay for their items. They offer to accept Checks, Money Orders, all types of credit and debit cards through PayPal, Billpoint, or their own Merchant Accounts. By offering a wide variety of payment options, they open up their market of available bidders and end up with higher ending bids as a result.

Powersellers offer discounts on multiple items - Whether