Advertising Blog

You are probably wondering how can you no what type of volume or number of visitors a site has with out seeing there stats. To gage this you need to gain a little more in depth knowledge on using the internet. There are a couple tools online that can be good references to start:

Marketleap.com - Here you can compare your site to other sites checking: Link Popularity, Search engine saturation.

Link Popularity - This gives you a rough idea how many sites actually link to other sites, GOOGLE for instance usually only show sites ranked above a P2 in there rankings as it stands to reason that they would only use there ranking system, other search engines use different algorithms to check.

Search Engine Saturation - How many page where your link is found online, I look at this as you future link popularity. The higher the better!

Using these features will give you a good idea if a site has any volume as a good rule of thumb no links – no volume unless of course the site or company has a lot of money paying for ads on radio, T.V or newspapers.

1. Understanding Online Advertising

A. We are now venturing into new waters so it is important to understand where you are going. Most business people only really understand three ways of advertising: Radio – Television – Newspaper.

B. Time to wake-up the internet is here and it requires that you need to understand it to be able to use it to expand your business.

C. Simply having a website will not guarantee you business, you will need to advertise just like you do with your brick and mortar business, the problem lies that we are in molds and we understand that with a brick and mortar business we usually have huge overheads in the form of mortgages and since a web business can be built and up for almost nothing to a small fortune that by simple being online business will come.

This could not be further from the truth! Putting a site online is easy, getting noticed can be much more costly than the design this is why it is important to understand the above. GOOGLE, MSN and YAHOO want you to think that you need to pay them for ads to achieve your desired results, you need to understand this is one way but this service is flaw as they charge by the click or impression and if someone is upset with your service they will simply click till there heart is content and you pay the tab.

Still million choose this option as opposed to looking further since they really do not have a good understanding of the internet, follow the information above and you can find many small developer that actually rank higher than the big boys. Beware though and do your homework when receiving information via snail mail or salesmen because most sites out there have little or no visitors except the ones that buy the ads.

Questions or Comments

Gary Golden

e-mail: admin@buckeyeads.com