Developing an Online Business in Ohio
In alot of cases this is more easier said than done and that was my purpose in developing the ad site that I have developed, exposure! Most people feel that since they see an ad in there local paper for a new site they immediately go to that site to advertise, what do you see? Put your ad in front of million and you the consumer says, WOW my ad will be noticed by millions!
This could not be further from the truth, actually your ad may not get seen by more than a couple of hundred people a month, now reality sinks in and you become upset with all internet businesses. People need to learn how to no if a site is seen online, understanding rankings is an important part of understanding if your ads will get noticed online.
What are rankings or keywords?
Rankings are where your site is placed on the search engines as compared to how many sites use that certain keyword. The majority of people use the 3 main search engines, MSN - YAHOO - GOOGLE so if you do not rank on these engines your site is not being viewed, if you are paying for listings on a site that is not ranked on the first 2 pages of these engines you are probably wasting your money.
Think about it! most people say it is important to be ranked on the first 3 pages but actually how many people actually go back more than 2 pages, unless you have a web site and are looking for partners you might go back 3 pages but everyone else 2 pages is max. On GOOGLE you more than likely will not get ranked on the first 2 pages unless your sites main page is at least a P3. I have found that GOOGLE and MSN use similar search criteria and YAHOO tries to distance itself by using different criteria so in many instances a sites ranking will vary on YAHOO as compared to the other 2.
Again in most cases new sites will have problems getting ranked on GOOGLE until they achieve a PR ranking, some will be indexed immediately only to disappear completely from the search result in a couple of weeks.
What are Keywords?
Basically this is how search engines make there money by selling rankings on keywords, these are the ads you see on top, side and bottom, many companies spend fortunes paying for keyword rankings and never create a site that is ranked on its own merit. Many small sites never grow simply because they do not take the time to understand how to develop there online business and quite simply cannot afford to pay SEO's to do the job for them.
Keywords are an important part of building your online business and being ranked for relevant keywords is even a more complicated feat as search engines seem to change there criteria on a regular basis so unless you live online you will not be able to keep up. Keeping your site updated with fresh content is extremely important in your online success.
We understand the importance of ranking and work constantly to maintain and improve our site rankings, ranking high for hundreds of keywords is not a feat easily accomplished but takes alot of work. This sets us apart from the rest of the players, especially in Ohio!