Understanding the difference between newspaper advertising and online classified advertising:
You have an online business and you want to get it noticed and start having traffic coming to it where do you advertise? Online
Newspapers are great for non-virtual businesses but for online business you need to advertise online in high ranking sites, actually you will probably find better advertising deals from sites that rank in the middle (PR4 - PR7 sites) as opposed to high ranking sites (PR8 - PR10) .
Let's look at some facts: