As we understand online advertising we will begin to see the real value of online classifieds. Advertising online is not even close to the stereotypical newspaper classifieds, the new age of advertising is upon us and the way we think of online advertising is outdated in addition to the way we use online advertising as a marketing tool. We still think we are placing an ad in the local paper, in putting together ads online we use a short undescriptive format that we would use in the local paper. Advertising online is much different though, there still are sites that charge by the word, most of which are owned by newspapers but for the most part by using online classifieds you can pretty much say what you want in the ad.