My Business is online, I don't need to advertise!
That bunch of jiberish could not be further from the truth and quite possible the person who says it has never had an online business, we have all heard the old saying,
"You have to spend money to make money"
Well take it to heart if you have an online business because more than likely in order for people to even realize that you have an online business you will have to advertise it in order to have any visitors. Actually with websites your major expense will be advertising so you have to decide the best place to put your advertising dollars so that you can make your site a profitable investment.