Is Page Rank Important?
This is a question that many webmaster ask themselves everyday, to some it is a way of life they want to achieve the highest page rank possible and will only link to site that have that high ranking on Google. But I feel that in reality it is much better to concentrate on proper optimization to achieve higher placement in the search engines, I have been online working my site for seven years now, keeping my sites on top for many keywords is always a priority.
Personally I have outranked many sites with much higher PR simply by properly optimizing and understanding how to properly use keywords with in my pages to achieve higher ranking on the engines.