Advertising Blog

With newspaper advertising you will pay on an average for a 2" by 4"
display ad $50.00 - $100.00 per day in a paper with a saturation of 20k
- 50k (thousands distribution). But out of that amount how many are
actually interested in the product you sell or will actually take the
time to go to the computer and pull up your link and use your service!
Probably O, to be quite honest with you in the beginning which
was about 6 years ago I use to advertise in the paper and occassionally
I still do for community support only. Over the last 6 years I have
found that advertising dollars for my online business are best spent
online, people can just click through and find your service and
consequently I spend less on advertising and get more bang for my buck.

Do the math:

30,000 to 50,000 - $50. to $100, much more in larger papers! ( One day ad, One shot deal )

> No visible way to see how many people actually go to there computer and view your ad.

> Search engines will probably never find you in the local paper or on a radio station

> Once you place your ad that is it, of course the cost is a one shot deal.

> This is a 1 ad cost not unlimited ads.

3
million - $129.00 ( cost for unlimited advertising in our classifieds
for 1 year and 3 million is the number of visitor to our site this
year, next year will probably be at least 25 % higher.

> Additionally you have the ability to change your ad or ads whenever you want.

> You obtain another link to your website which will improve your rankings on the search engines.

> Customers can just click through to your site instantly to view everything you offer.

> You can add pictures to your ad at no additional cost.

> Stats are available to see exactly how many people click through to view your ad.

This list goes on and on!

Honestly
it does not take rocket science to do the math! What it does take is
change, sometimes change is slow but once people stop and really think
about it change will come much faster, as the internet grows people
will start to understand value.

People also need to understand
that there are a lot of sites out there with deep pockets and no
rankings on the search engines, they are building there business
through mass mailings getting people to pay for advertising on there
sites stating that they have millions of visitors everday and honestly
that could not be further from the truth but they are good marketers
selling something to a public that does not understand the net or how
to check a sites rankings.

If you are new to the internet game
and are going to advertise online you need to educate yourself with the
basics so that you do not get ripped off, advertising on a PR0 site and
paying for it is just throwing your money away! You recieve no benefit
from this type of advertising, you need to advertise on sites with mid
to upper lever PR ranking to obtain visibility to your site and gain
possibly a little PR to boot.

Online Classifieds are a great way
to build PR and obtain many links as long as the ad site is ranked
other wise your site still will not get seen. A good gage is to check
the site that your are advertising on, check there search engine
saturation, that is how many links the search engines are indexing a
site with any visibility should have over 1,000 on the top 3 search
engines. Preferably much more than that figure!

We just had a classified site take out a full page ad in our paper, I am going to advertise with them?

That
tells me 2 things, it is a company with deep pockets or and individual
that will be out of business pretty soon and your ad will probably
never get seen in most cases. Getting ranked by the search engines
takes time and if you want an instant jolt to your site you should
advertise online as opposed to the papers or radio. If you have that
type of money to throw around advertise on MSN, GOOGLE, or YAHOO
and you will get much more bang for your bucks but if you do not have
that type of cash to throw around all the time then advertise on high
ranked sites like ours as we can get you noticed also.

Gary

BuckeyeAds.com - http://www.buckeyeads.com