Getting noticed with Online Advertising!
Free classifieds used properly can be a great way to advertise, the problem is most people put together an ad that does not sell! Why? People are use to advertising in the local paper and the perameter that they have set so that when they advertise online they use the same.
I will try to explain the proper way to advertise online only hitting on the key point so as not to bore you.
The title of your ad is the most important part of your ad:
Wrong way to put a title: Joesplace.com
Right Way to put a title: Auto Body Shop / Central Ohio / Columbus, Ohio
Most people never heard of Joesplace.com but they do search Auto body shop, proper usage of keywords will bring them to Joesplace.com.
Use pertinent keywords at the front and secondary keywords at the
back, Why? Most people have never heard of your business name so why
bother but they will find Joesplace.com now through a keyword search.
The
next step in achieving your desired results is putting together the
body of your ad and this is also very important and once again people
are use to advertising in a local paper so they are very skimpy on
there wording with in the ads.
Online advertising like blogging
you have the ability to express your business in detail and thus you
should, this is where you hone in on 4 or 5 valuable keywords so that
the search engines will pick up your ad and it will actually get ranked.
Step
one in the body is to incorporate the title on the first line then skip
two lines to start you actual information. Be very expressive as in
online advertising there are usually not limits to how many words you
can use except in local newspaper online classifieds which are
basically a waste of time.
Now that you have been very expressive
in putting together your ad skip a couple of spaces and put the areas
or towns you want to concentrate on.
Example: Serving: Akron, Ohio / Canton, Ohio / Cleveland, Ohio
After
ever paragraph incorporate a links to various pages in your site where
what you explain in the previous paragraph is located.
Make sure that you use the http://:
Example: http://www.buckeyeads.com/sales/
Now
you are at the end of your ad, this is where you put your contact
information of course the next step is to ad some pictures. The old
saying a picture is worth a thousand words is correct and in most free
online advertising you can install several pictures and it will not
cost you a dime unlike the local paper.
With the above
information you can now start placing ads online in Free Classifieds
and recieve maximum penetration for your efforts, advertise with sites
that have advertisers though as they have advertisers for a reason,
there ads get seen.
You need to check keywords also to see if this online advertiser understands the importance of proper optimization.
ie: Ohio advertising, Ohio classified ads, Ohio business advertising
Online
classifieds though on a site that is properly optimized are going to
receive there own business and not just business through the site
itself, one example of what I am talking about is on my advertising
site each ad that is placed has a static html page created which links
to the regular ad itself:
http://www.buckeyeads.com/classified/ads
Happy Advertising and I hope this was helpful in properly putting together your next ad online!